About Me

I am Fred Crohem, I was born in Paris and moved to New York to study Fine Arts and Multimedia, which led to my first job in the industry at MTV. There I worked on some fantastic productions, starting with The RuPaul Show and moving into production for VH1 Storytellers, MTV Unplugged, Divas Live and the VMAs.

In London, I joined Turner Broadcasting, where I learned to make trailers for Cartoon Network and Turner Classic Movies. I went on to Jetix and then Disney, progressing from Senior Creative to Creative Manager. I led teams, directed shoots and headed up launch campaigns for some of Disney’s biggest shows across its platforms, winning a few awards along the way.

In 2016, I left the corporate world to experience the agency side of the industry as Creative Director. I joined Blacklist at the very beginning and spent eight years helping build the business and its client base, drawing on my experience with Disney, Paramount, Warner, Sky and many more. Staying close to the craft has always been important to me, so alongside leading the team to make work they’re proud of, I kept making content and directing.

In 2024, I joined Large Format Films, a London-based production company, working alongside major crews on commercial and theatrical shoots.

Today I work as a creative director, editor and creative, mainly on marketing content, brand campaigns and commercials. I’m also a co-founder of HESPER, a boutique content house where I work with a collective of creatives.

Over the past year I’ve rediscovered my love of photography, and I’m investing in it with the aim of bringing it into my professional portfolio.

What I value most is being able to draw on everything I’ve learned across media production. From hands-on editing and creative work to managing large teams and shoots through to delivery, I understand and enjoy every stage of the process.